Viacom International Media Networks (VIMN) has launched mobile streaming app Comedy Central Play in the UK. Virgin TV customers who subscribe to Comedy Central channels will be the first in the UK to have access to long form episodic content on the VoD mobile app.
Effective immediately, UK consumers will be able to download the Comedy Central Play app and access Comedy Central’s back-catalogue of short form content on the app, whilst Virgin TV customers will additionally be able to unlock and watch a wide selection of Comedy Central’s full-length episodes on-demand. Popular titles available in the app include The Daily Show, Inside Amy Schumer, Corporate, Takeshi’s Castle, Most Ridiculous and The Roast of Donald Trump.
Comedy Central Play is part of Viacom’s wider suite of channel branded mobile applications for its core global brands, giving audiences direct access to a VoD content library and market-by-market short form originals. The news follows on from an announcement in May 2018 that the Nick Play app would be launching on Virgin TV giving their UK customers access to a varied array of Nickelodeon shows on demand.
“Launching the Comedy Central Play app in the UK for the first time is an exciting move for us as it reflects our continued commitment to expanding our branded apps presence in the market.” Arran Tindall, SVP, Commercial and Content Distribution, Viacom International Media Networks commented. “We’re pleased to once again be joining forces with Virgin TV to provide their customers with access to long form content on the Comedy Central Play app, giving them the choice and control they desire when viewing their favourite Comedy shows.”