In a move similar to BT in the UK, with pay-TV operators increasingly embracing one-time OTT and SVoD rivals, Comcast and Amazon are to launch Prime Video on Comcast’s Xfinity X1 platform, giving Xfinity TV customers easy access to thousands of additional premium shows and movies over the Internet and marking the first time Amazon Prime Video content would be integrated on an MVPD platform in the US.
Xfinity TV customers will be able to enjoy exclusive Prime Originals such as Tom Clancy’s Jack Ryan, The Marvelous Mrs. Maisel, and Goliath, as well as live events and TV, titles available to rent or buy, or to watch with a Prime Video Channels subscription. Customers can search Prime Video content using Comcast’s X1 Voice Remote, as well as enjoy shows and movies available in 4K Ultra HD and HDR.
“Amazon Prime Video’s growing list of originals, movies, shows, documentaries, and kids’ programming will be an excellent complement to the overall X1 viewing experience,” said Dana Strong, President of Consumer Services, Comcast. “We want to give customers easy access to all their favourite content in one place. X1 continues to be a platform that can curate live TV, On Demand movies and shows, and streaming Internet video and music titles into one, easy-to-use, seamless experience.”
“Prime Video is dedicated to making your favourite shows and movies effortless to watch,” added Greg Hart, Vice President of Amazon Prime Video. “The addition of the Prime Video app to X1 will make navigating between Prime Video and live TV easier than ever,” said. “We are excited for our Prime members to seamlessly find the shows and movies they love.”
The Amazon Prime Video app is expected to launch on X1 later this year. The X1 platform is now in a majority of Xfinity customers’ homes.