Walt Disney Studios has teamed up with pro—copyright education body the Industry Trust for IP Awareness to create an exclusive trailer for the live action adventure Christopher Robin as part of the ‘Moments Worth Paying For campaign’, aimed at combatting film piracy.
The trailer features brand-new, never-seen-before footage made especially for the campaign, where Winnie the Pooh stars in a behind the scenes interview telling fans that he too enjoys watching films on the big screen, with the key message that bringing the whole family together for a trip to the cinema, are always moments worth paying for.
The Industry Trust’s consumer education campaign continues to deliver the core message – inspiring audiences to choose the big screen experience. Like the others in the Moments Worth Paying For series, the trailer directs audiences to the industry-funded film search engine, FindAnyFilm.com, which signposts legal content sources, so they can book, buy and watch at their convenience.
“Our latest collaboration with the Industry Trust perfectly delivers the message to family audiences that the films they love should be seen together on the big screen,” commented Lee Jury, Managing Director UK & Ireland, Walt Disney Studios Motion Pictures. “Christopher Robin is a film full of ‘Moments Worth Paying For’ – a journey of escapism filled with love, laughter and huge emotion and we can’t wait for audiences to get reacquainted with Winnie the Pooh, Eeyore and the rest of the gang on 17th August.”
“We’re delighted to be working with Walt Disney Studios once again and partnering up with Christopher Robin, which features characters beloved by audiences of all ages,” added James Gallagher, Senior Marketing Manager, The Industry Trust. “The ongoing mission of ‘Moments Worth Paying For’ is to highlight the movie going experience as a shared activity and that the big screen is the best way to watch the latest release. Christopher Robin is a movie that the whole family can enjoy, across nostalgic parents and children alike, and is the perfect title to help drive families away from pirating content and encourage them towards the many legal ways in which they can access creative content from cinema to the home. Having Jim Cummings as the voice of Pooh providing a unique voiceover for our trailer adds authenticity and helps promote our need for talent to help push the anti-piracy message.”
Disney’s Christopher Robin will be released the in UK on August 17th, 2018