Eleven Sports has teamed up with Facebook to make the social media platforms its free-to-air partner in the UK and Ireland. It’s the latest extension to Eleven’s various collaborations with Facebook and comes ahead of the planned launch of its own online streaming service in the UK and Ireland.
Eleven hired Scott Fenton, previously head of international marketing and brand strategy for EMEA at UFC, to head up its marketing and communications activities in the UK ahead of the launch of the OTT TV service. In July, Eleven announced that it would launch two UK and Ireland channels in partnership with IMG to carry Serie A and La Liga football that would be distributed via the new streaming service.
In the latest deal with Facebook, Eleven will make at least one match per week from both Spain’s La Liga and Italy’s Serie A available free of charge on its UK Facebook page. Games to be featured on the social media platform include Cristiano Ronaldo’s debut for Juventus, as well as matches featuring Real Madrid, Barcelona and Napoli.
Eleven will also show the first two rounds of the 2018 PGA Championship, on August 9-10, in full, live on Facebook in the UK and Ireland.