ESPN and Singapore media company Mediacorp, have joined forces in a strategic digital collaboration to super-serve sports fans and marketers. The agreement combines Mediacorp’s multiplatform audience reach and deep commercial relationships with ESPN’s global leadership in sports coverage and content. The collaboration is part of Mediacorp Partner Network, an initiative that brings Mediacorp together with world-class partners to deliver a richer experience for consumers and advertisers in Singapore.
Under a multi-year agreement with ESPN, Mediacorp will be the exclusive representative for all ad sales in Singapore for top sports destination ESPN.com. ESPN will launch a dedicated Singapore edition of the signature ESPN site – espn.com.sg – in the coming months. The site will deliver a mix of local sports news and features in addition to unmatched coverage of the most relevant and popular sports and leagues from around the globe. The site will offer a world-class, mobile-first, video-rich platform that will give Singapore sports fans industry-leading coverage of global football, golf, tennis, boxing, MMA, cricket, rugby, NBA, NFL, MLB and much more.
The two companies share a commitment to creativity and storytelling and will extend a range of advertising solutions to marketers, helping them reach the most engaged sports audience in Singapore through various high impact and native options.
Mediacorp will bring ESPN’s market-leading sports content into its growing portfolio of digital assets that include over 50 products in four languages (English, Mandarin, Malay and Tamil). Mediacorp properties reach 99 per cent of people in Singapore every week, according to Nielsen Media Index. Eight of the top ten most listened to radio stations in Singapore are Mediacorp stations. Over 85 per cent of Singapore viewers tune in to Mediacorp’s seven free-to-air television stations every week.