The top 10 service providers in the United States lost over 358,000 television subscribers between them in the second quarter of 2018, as reported by the informitv Multiscreen Index. Satellite television providers DirecTV and DISH Network lost 478,000 subscribers between them, compared to 373,000 the previous quarter. Cable companies among the top 10 lost 233,000 television customers, compared to 244,000 the previous quarter. Meanwhile, online services DirecTV NOW and Sling TV gained 325,000 and 41,000 subscribers respectively.
The top 10 services lost 0.43 per cent of their combined subscriber base in the quarter. That is an improvement on the same quarter the previous year, when the top 10 lost 792,000 subscribers, or 0.91 per cent of their base.
“Satellite television services lost more subscribers than were gained by their corresponding online alternatives,” noted Dr William Cooper, the editor of the informitv Multiscreen Index. “Cable companies slightly reduced their rate of loss, but the market is marked by slow attrition rather than a dramatic decline.”
The top 10 services for the United States in the Multiscreen Index now have 83.56 million television customers between them, accounting for slightly less than 70 per cent of television homes. Subscriber numbers are as reported by service providers, rather than analyst estimates. Cox Communications is not included in the top 10 as it does not report subscriber numbers.
The Multiscreen Index comprises 100 leading multichannel television and video services that collectively account for around 440 million subscribing homes worldwide. The index provides an industry benchmark of the relative performance of television service providers against which customer gains or losses can be measured.
|1||Comcast||Comcast Communications Corporation||Cable||-136,000||21.07|
|3||Charter Spectrum||Charter Communications||Cable||-73,000||16.21|
|4||DISH Network||DISH Network Corporation||Satellite||-192,000||10.65|
|5||Verizon Fios||Verizon Communications||Telco||-37,000||4.56|
|7||Sling TV||DISH Network Corporation||Online||41,000||2.34|
Television subscriber numbers at the end of March 2018 for the 10 leading pay-television services in the United States that report figures.
Source: informitv Multiscreen Index