Abu Dhabi-based satellite operator Yahlive just added a new Farsi-language channel, Persiana TV, to its bouquet from 52.5 degrees East.
Yahlive is a joint-venture between Yahsat and Luxembourg-based SES.
Turkey-based Persiana TV transmits reality shows, lifestyle, travel and other general entertainment and means that Yahlive is now broadcasting 107 exclusive free-to-air Farsi channels out of a total of 125 in the Farsi bouquet.
Yahlive also has its ‘western’ beam looking at North Africa’s Mahgreb region with 43 Algerian channels as part of a bouquet of more than 160 Arabic and French channels, of which 115 are exclusive to Yahlive.
Yahlive, according to a recent IPSOS/Connect study, is the top-ranked satellite operator for the fourth successive year to the widely scattered Farsi community, and with a market share of 68 percent over the past 3 years.
The IPCOS/Connect report says that Yahlive has seen its audience grow from a reach of 25.5 million in 2014, to some 62.3 million in 2017.
Yahlive’s Algerian, Tunisian and Moroccan viewers are also growing, to some 10 million, according to the recent SES Satellite Monitor annual research.