Spotify, Samsung partnership

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Spotify has been named Samsung’s new go-to music service provider, which will give Samsung users a seamless listening experience between devices.

According to Spotify CEO Daniel Ek, the partnership with Samsung reduces the friction for users to get Spotify up and running on multiple Samsung devices once the accounts have been linked. “It allows us to create a seamless music listening experience together for the user that would be hard for either of us to build alone. It’s a great fit,” he declared.

When someone buys a phone, the user can easily discover the Spotify app on Samsung Smart Switch. And soon, Samsung Smart TV users will be able to play Spotify through the SmartThings app. “It’s a new level of integration that will allow Spotify to be easily accessible and discoverable on Samsung Devices. As you move from room to room, your devices will be aware of your location and prompt you to effortlessly transition your listening between them,” he advised.

“Next, Spotify is excited to be even more deeply integrated with Bixby, Samsung’s premier voice solution, and serve as the only music service to be fully integrated with Samsung Music. When a user asks Bixby for music, Bixby will look to Spotify—even if that user has never used Spotify before—allowing listeners to receive recommendations from Spotify, discover new playlists, and create new musical experiences,” he added.

Spotify is making it easier to move playback to various hardware devices with Spotify Connect. When a user enters WiFi while listening to music on mobile with the Spotify app, they’ll be able to move playback from the mobile lock screen, instead of having to go back in the Spotify app.

As Samsung’s new go-to music provider, Spotify is giving hundreds of millions of Samsung listeners better access to its 35 million songs, as well as its Discovery and Personalisation features, connecting more artists with more fans.

“We believe that this significant long-term partnership will provide Samsung users across millions of devices with the best possible music streaming experience, and make discovering new music easier than ever – with even more opportunities to come,” he said.

“With Spotify, Samsung Galaxy users will be able to enjoy seamless music experiences across all our devices,” commented DJ Koh (President & CEO, IT & Mobile Communications, Samsung Electronics. “We’re excited about today’s announcement, and it’s just the start of things to come!”


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