Findings from analysis firm Leichtman Research Group indicate that the largest pay-TV providers in the US – representing about 95 per cent of the market – lost about 415,000 net video subscribers in Q2 2018, compared to a pro forma loss of about 660,000 subscribers in Q2 2017, lower than in any second quarter since 2014.
The top pay-TV providers now account for about 91.3 million subscribers – with the top six cable companies having 47.4 million video subscribers, satellite TV services 30.6 million subscribers, the top telephone companies 9.1 million subscribers, and the top Internet-delivered pay-TV services 4.2 million subscribers.
Key findings for the quarter include:
“The top pay-TV providers lost about 415,000 subscribers in Q2 2018. This marked the fewest net losses in the traditionally weak second quarter since 2014,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group. “The two publicly reporting Internet-delivered pay-TV services now have over 4 million subscribers. This newer segment of the industry has helped to mitigate overall pay-TV losses, while also contributing to a share shift from traditional services. This shift is both a product of consumers opting for more economical services, as well as changes in providers’ strategies.”
|Pay-TV Providers||Subscribers at end of Q2 2018||Net Adds in Q2 2018|
|Total Top Cable||47,367,012||(275,962)|
|Satellite Services (DBS)|
|Total Top Phone||9,142,000||(46,000)|
|Total Top Internet-Delivered||4,153,000||383,000|
|Total Top Providers||91,299,012||(416,962)|
Sources: The Companies and Leichtman Research Group, Inc.