The amount of time Americans spend with media continues to increase, largely the result of the widespread connectivity and available content platforms. In just the few months since the end of the third quarter of last year, US consumers 18 and older increased their time with media by more than a full half hour, according to Nielsen
But where are US media users finding the time, and which platforms are driving them to engage more? While everyone likely has their own formula for squeezing in more media each day, Nielsen reports it is seeing increased engagement across apps and web browsing on smartphones and tablets, along with growing use of internet-connected devices. It’s also worth noting that US adults increased their time with live TV in Q1 2018 by 16 minutes when compared with Q3 2017.
The proliferation of technology, devices and content over time has also allowed media to reach more of us each week than ever before. When comparing which platforms reach the most Americans today, legacy platforms lead the way, with radio and TV topping the list, followed by smartphones.
The graph below looks at the weekly reach of the various media options that keep Americans busy for more than 11 hours a day:
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