Paywizard, the pay-TV subscription, billing and customer relationship management (CRM) specialist, has today launched Paywizard Singula, a standalone platform thatits says enables pay-TV operators and OTT providers to take a more data-driven approach to subscriber engagement. The solution utilises subscriber insights and artificial intelligence (AI) to reduce churn, grow average revenue per user (APRU) and more effectively acquire new customers.

Paywizard Singula was designed to draw on all available customer data so operators of all types can gain a full view of each subscriber at key stages of the customer journey to identify a ‘next best action’ that strengthens the customer relationship. The platform uses AI and automation to determine and execute each action, and then incorporates the result via a valuable feedback loop that utilises machine learning to update the analytical models – generating ongoing insight into future recommendations on how to best to target individual subscribers.

Bhavesh Vaghela, Paywizard’s Chief Executive notes: “The notion that you can harness data to predict how likely a subscriber is to churn or their propensity to purchase a package is great, but what makes Paywizard Singula so unique and powerful is that it allows operators to accurately identify the best action to take next in real time – in other words, determine what activity or interaction will work to keep that customer happy, on-board and positive about their experience. This action could be to offer a timely promotion, an informative communication, or even the decision to do nothing, depending on the recommendations provided within the Paywizard Singula platform.”

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