Kaltura, the leading video technology provider, ha announced the availability of Kaltura Targeted TV, its new solution which extends the capabilities and operator benefits of Kaltura’s leading Cloud TV Platform. Kaltura Targeted TV uses AI to segment TV audiences and offer users tailored experiences that will increase content usage and overall user satisfaction while reducing churn and ultimately raising ARPU. With 300 million API calls per day and over 40 million active global users per month, covering live, VOD, catch-up, AVOD, TVOD, SVOD, and more, the Kaltura TV Platform touches the deepest and broadest data mine, which enables unmatched, advanced user segmentation.
Aimed at pay-TV operators, telcos, media companies and broadcasters using the Kaltura TV Platform, Kaltura Targeted TV delivers tailored, cloud-based video experiences to engage specific user segments. The segments can themselves be adapted and modified ‘on the fly’, as a result of changing criteria.
The dynamic learning system embedded in Kaltura Targeted TV also provides a vitally important feedback loop, meaning that operators can change offers based on users’ reactions to, and take up of, specific promotions.
Kaltura Targeted TV blends three inter-related benefit-rich dimensions – user segmentation, content optimization, and business offers:
Kaltura Targeted TV also supports addressable advertising, acting as a data management platform that can interface with multiple ad servers and ad exchanges. Together with Kaltura’s advertising partners, it can offer ad buyers more effective advertising options, and cloud TV operators and inventory owners the prospect of higher revenues, by offering granular audience segmentation for the first time.
Dr. Shay David, Media and Telecom President and GM, Kaltura, said, “In a crowded market where many viewers sign up for multiple TV services, Kaltura’s Targeted TV solution equips Cloud TV operators with the tools they need to stand out from the crowd and win hearts, minds and wallets. Data is king and Kaltura Targeted TV helps our customers turn their vast oceans of data into meaningful insight that can be used to promote highly relevant content, offers and experiences to each end user.”