Singtel subsidiary Amobee, a global digital marketing technology company serving brands and agencies, has completed the acquisition of assets from Videology – a software provider for advanced TV and video advertising -advancing its connected TV and digital video solutions with sophisticated data-driven linear TV planning tools, premium inventory partnerships and activation opportunities for clients worldwide. The addition of Videology combines TV, social and digital in a single platform, further differentiating Amobee from other demand-side platforms on the market.
Samba Natarajan, CEO of Singtel’s Group Digital Life, said, “The successful acquisition of Videology’s assets accelerates the build out of our digital marketing business and expansion of its footprint across Asia Pacific. This creates further differentiation for Amobee’s digital marketing platform and enhances Amobee’s competitiveness in the rapidly converging market of TV and digital video advertising.”
In conjunction with the acquisition, Scott Ferber, Founder, Chairman and CEO of Videology, joins Amobee as Chief Innovation Officer. Domenic Venuto, most recently General Manager of IBM Watson’s Consumer Division and Watson Advertising, has been appointed Chief Operating Officer. In addition, Erica Golden, previously head of Global Talent Development at Apple, has been named Chief People Officer.
“Amobee’s successful acquisition of Videology’s assets gives our clients a next generation approach to reach and engage customers on a global scale across multiple devices and screens,” said Kim Perell, CEO of Amobee. “Scott Ferber, Domenic Venuto and Erica Golden are exceptional industry leaders and visionaries in the fields of connected TV, artificial intelligence, machine learning and talent development; all three will play an instrumental role in driving Amobee’s next wave of growth and innovation.”
“Joining forces with Amobee represents the best path forward for Videology; most importantly, we will provide our clients and partners a seamless transition of our linear TV, connected TV and premium digital video solutions and are in a strategic position to drive future growth,” said Ferber. “Videology clients can now leverage our best in breed offering to reach audiences through the insights and solutions that Amobee’s comprehensive marketing platform provides.”