Fox, Panasonic, Samsung boost for HDR10+
August 29, 2018
HDR10+ Technologies, LLC, a joint venture among 20th Century Fox, Panasonic Corporation and Samsung Electronics has announced the first certified products and first adopters for the HDR10+ licence programme. Panasonic and Samsung are also among the first to announce firmware has been deployed to select 2018 television models enabling support of HDR10+ for consumers.
HDR10+ advances the current industry standard of High Dynamic Range (HDR) and HDR10 TV formats. As an upgraded version of HDR10, HDR10+ adds dynamic metadata to each frame. This optimal HDR data enables advanced chipsets from leading manufacturers to create a true-to-life picture across a wider range of displays.
The HDR10+ licence programme and logo ensure that HDR10+ compliant products meet high standards for picture quality and that the true intent of filmmakers is preserved within these key parameters:
- The display performance certification qualifies requirements on the display mode, peak luminance level, peak luminance stability, transfer function and white point tracking performance and colour gamut coverage.
- The metadata processing certification qualifies carriage and accuracy of metadata over interfaces. The display management performance certification qualifies tone-mapping based on HDR10+ Metadata such as shadow preservation.
- The Ultra HD Blu-ray player certification qualifies the processing and accuracy of HDR10+ Metadata carriage over the HDMI interface.
Depending on the category of adopter, certification can be obtained by self-certification or through an Authorized Testing Center (ATC) such as Allion and TTA – the first centres verified for HDR10+ certification. Adopter categories include UHD Blu-ray player manufacturers, OTT set-top box manufacturers or service, display manufacturers, SoC vendors, content companies, tool vendors, etc.
HDR10+ Technologies LLC is actively partnering with companies throughout the media ecosystem and more than 80 companies have already applied or completed the licence programme. The application process is simple and available to content companies, display manufacturers, Blu-ray disc players/recorders, set-top box manufacturers, and SoC vendors. The licence is royalty-free and there is a only a nominal administrative fee.
“A standardised licensing process has allowed partners, including content creators, television and device manufacturers, to easily incorporate HDR10+ technology,” said Danny Kaye, Executive Vice President of 20th Century Fox and Managing Director of the Fox Innovation Lab. “We’re encouraged by the interest of early adopters and an expanded HDR10+ ecosystem that will improve the viewing experiences for all audiences.”
20th Century Fox has committed to incorporating HDR10+ in its upcoming new release slate. The studio is currently exploring several titles for release in the marketplace and plans to announce availability in the coming weeks.
“Panasonic is happy to announce that through the deployment of a firmware update, the majority of our 2018 4K models are now HDR10+ certified meaning that our viewers will be able to enjoy content even closer to the intentions of the filmmakers,” added Toshiharu Tsutsui, Director of Panasonic’s TV Business Division.
“We are thrilled that the majority of our 2018 lineup will be fully certified for HDR10+,” declared Bill Mandel, Vice President of Industry Relations at Samsung Research America. “We are collaborating with other HDR10+ adopters globally who are making tools, developing their own SoCs and/or TV line-ups to be HDR10+ compliant to provide consumers broad access to a great HDR experience.”
“We are so excited to be a part of this promising new technology standard that is HDR10+,” said Denver Mishima, Head of Standards & Compliance Division of Allion Japan Inc. “As a third-party Authorized Test Center, Allion always strives to provide value proposition to prestigious organisations such as HDR10+ Technologies and its adopters. Providing adopters a better testing and certification experience is our mission and commitment in this venture.”
“TTA is pleased again to be working with the display and media industries to launch the newest HDR technology with HDR10+ LLC adopters,” said Park Yongbum, Vice President of TTA. “We are looking forward to providing testing and certification services for this latest logo programme.”