SpotX, the video advertising and monetisation platform, has confirmed Edward Wale as its new Managing Director, Spain and the UK. The move follows the promotion of Léon Siotis to be General Manager of Supply in Europe with the creation of a new European management team.
Wale has ovr eight years of advertising experience having previously worked at Brightroll and Videology, managing multi-million pound portfolio of advertiser and agency business in the UK and Spain. He joined SpotX in 2016 as Director of Platform Services responsible for helping supply-side customers in the UK and across Southern Europe maximise their revenue from video advertising.
Siotis commented: “Over the past two years Ed Wale has directed the team in taking a proactive approach to supporting broadcasters, publishers and other media owners in driving more revenue from their video advertising in the UK, Spain and throughout Southern and Eastern Europe. His understanding of the supply and demand-side of our business, industry knowledge, reputation in market, and ability to hire and develop a team have driven success for our clients and for SpotX. This promotion is recognition of his leadership skills, business acumen and the results he has delivered.”
Wale aded: “It has been a privilege to build and develop an International supply-side team and work with premium media owners to grow their programmatic video advertising.revenues. The share of digital advertising being traded programmatically continues to grow across Europe and we have some exciting products set to launch in the coming months. As Managing Director for the region I will ensure programmatic video advertising initiatives deliver success for all our customers in the region, from media owners to agencies and brands.”