Kaltura, the video technology provider, has unveiled a new service that allows media companies and service providers using the Kaltura TV Platform to extend their content reach and enrich their content offering leveraging the Kaltura TV Platform and its connectivity to hundreds of media customers.
The new Kaltura Content as a Service solution uses the Kaltura TV Platform as a hub for centralised video content management and distribution. Media companies already using the Kaltura TV Platform and looking to extend the reach of their OTT content beyond their direct to consumer distribution can now select to distribute “packaged” video and metadata securely and automatically to other OTT services with practically zero integration required on their side, thus increasing their content’s reach while keeping costs down.
“This new service is simply a no-brainer for content owners and aggregators. Our media customers are always looking to expand their reach, and our pay-TV customers are looking to add highly targeted content catalogs,” said Dr. Shay David, Kaltura Co-founder, President and GM of Kaltura’s Media and Telecom business unit. “Cloud TV presents great opportunities for bringing highly relevant content to targeted users and our Content as a Service solution helps enable just that.”