Netflix has appointed Christie Fleischer as Global Head of Consumer Products, overseeing retail and licensee partnerships, publishing, interactive games, merchandising and experiential events. In her role, Fleischer will lead a team focusing on developing the consumer products portfolio across all categories for Netflix original series and films. She joins the Los Angeles based team effective immediately.
“Christie brings a wealth of experience and creativity from the consumer products world. She has helped to build some of the world’s most beloved brands and we’re thrilled that she will join us to give our fans more opportunities to interact with Netflix in new and exciting ways,” said Kelly Bennett, Chief Marketing Officer. “We want to create the highest quality experience for our fans in everything we do.”
“I’m excited to begin this next chapter with Netflix. With the amazing series and films being developed on a global scale, we have the opportunity to truly revolutionise the way people engage with the characters and shows they love,” said Fleischer. “With the creative freedom offered here and the global audience, there’s a huge opportunity to deliver a best-in-class experience for people wherever they are.”
Fleischer joins Netflix from the Walt Disney Company, where she was most recently the head of merchandise for parks, experiences and consumer products. In her role, she led a global business focused on product strategy, product development, creative, sourcing, supply chain, and logistics across Parks and Resorts, Disney Stores, and licensing.