The move to active mobile video offerings will grow as entertainment bundling with mobile services becomes a must, according to the 2018 Economics of Mobile Programming Report by Kagan, the media research group within S&P Global Market Intelligence. North American and Asian markets lead the charge in a shift to active mobile video markets. In both the Asia-Pacific and North/South American regions, 86 per cent of operators offer mobile video services, followed by 71 per cent in the Mideast and Africa region.
John Fletcher, Principal Research Analyst with S&P Global Market Intelligence; said: “As 5G moves forward, over the next decade consumers will increasingly make a choice between wires versus wireless for home broadband. And Mobile Network Operators are already bundling video services alongside mobile phone services to not only retain existing customers but to position themselves as a future one-stop shop for home broadband and video services.”
The report, which for the first time is global in coverage, reviews how 159 mobile network operators, or MNOs, across the world are approaching video services. Of the 159 global mobile operators reviewed in this year’s newly expanded report, 64 per cent offer a mobile video-service directly or via partnerships. Europe has the fewest mobile video services available at a mere 28 per cent, due in part to concerns of net neutrality rules.
Additional takeaways from Kagan’s 2018 Economics of Mobile Programming report: