Kaltura, the video technology provider, has announced the release of its Advanced Advertising solution, which leverages the company’s partnership and technology integrations with Yospace, a dynamic ad insertion provider, and SpotX, the global video advertising and monetisation platform.

The new integrated advertising solution enhances Kaltura’s Targeted TV, which allows user segmentation and targeting to relevant audiences, including specific ad insertion to each segment.

Gideon Gilboa, Senior Vice President of Marketing and Product, Media and Telecom, at Kaltura, said, “In today’s Cloud TV era, there are various ways for customers to monetise their content and services, however at the end of the day, advertising remains the bread and butter of this industry – therefore we put a direct focus on providing next-generation advertising solutions to our customers. We are delighted to team with the industry’s leading experts in video advertising to provide our customers with best-of-breed cutting-edge advertising services.”

Tim Sewell, CEO at Yospace, said: “Seamless, TV-like stitching combined with more relevant advertising leads to increased viewer engagement, higher view-through rates and, as a result, a higher CPM.  I’m delighted that Kaltura has recognized the specialist nature of server-side ad insertion and have chosen to partner with us.  The combination of the Kaltura TV Platform together with our SSAI is a winning solution for customers to deliver addressable TV viewing experiences that increase revenue.”

“Our ad decisioning engine powers many millions of ad insertions per day. Integrating with robust platforms like Kaltura helps ensure that we are serving today’s consumers with the most relevant ads, at the right time,” said Allen Klosowski, SVP, Advanced Solutions Group at SpotX. “Addressable TV with the right ads in the right context is a win-win for everyone.”

Categories: Advertising, Articles