Virgin TV has bolstered its Asian TV offering by adding a new channel, and upgrading four others to HD, as well as giving customers the opportunity to add the service for half price for 12 months.
The Asian Mela TV package is home to 11 channels of family friendly Asian shows, movies, comedy, reality TV and much more. It has now got bigger with the addition of Living Foodz with Zee Cinema, Zee TV, SONY TV and SONY MAX all now available in HD.
Living Foodz HD – exclusive to Virgin TV – comes courtesy of ZEE Entertainment Enterprise Limited and is an Indian food channel focusing on food entertainment and presents daily recipes, food shows and kitchen hacks.
David Bouchier, Chief Digital Entertainment Officer at Virgin Media, said: “Fans of Asian shows and entertainment will be delighted with these additions to our platform. We’re upgrading more of our channels to high-definition as we believe our customers deserve the highest viewing quality when it comes to watching the shows they love.”