Advanced Television

Millennials turn to TV news for big stories

September 10, 2018

When a big story breaks, their TV news viewing spikes, according to Nielsen. In its second millennials on millennials report, Nielsen found that digital news reaches 88 per cent of millennials – those ages 21 to 37 – per month. That’s a larger percentage than the 80 per cent of people 38 and older reached by digital news.

National TV news reaches 90 per cent

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Categories: Articles, Consumer Behaviour, Research