ACCESS , DTVKit, EKT and HiSilicon has announced the launch of a complete new customizable platform that enables operators and middleware to design any service for any content, delivered to the household TV. The platform will make its debut at IBC.
The universal STB platform designed by ACCESS, DTVKit, EKT and HiSilicon has been developed to respond to the rise of personalization of content and enhanced consumer experiences associated with the multi-platform, multi-device delivery world.
“The basis for our new STB delivery platform was to solve the issue that a new deployment usually means locking yourself in for the next 5-10 years with a fixed set of vendors. With our modular and flexible platform, we deliver the power of 4K, the freedom to deploy new features on a Chromium-based browser complete with powerful features like HbbTV, YouTube and Netflix, whilst giving the operator great freedom on how to engage the end consumer with the integration of many middlewares and security protocols,” said Richard Smith, CEO at EKT.
“The easy way to solve the fragmentation challenge in multiscreen is to design a unified, rigid solution that limits customization and simplifies development. Yet, consumers today crave personalised experiences and want to have access to services on all devices – both in and out of the home. This highlights the need for expert knowledge of each aspect of the video industry to ensure operators can solve today’s hyper-customization challenge,” added Dr. Neale Foster, CEO at ACCESS Europe.
The universal platform is a hyper customizable solution that simplifies the creation and management of services for any middleware, any content and any device. This provides operators with unique know-how of the subtleties and necessary elements that must be combined to create a unified, yet highly customizable service with a next generation of future-proof set-top boxes.
“The number of video-enabled applications today is enormous, and it is virtually impossible for operators to deliver the same quality of experience on all devices. Having the right technology for the specific use case of each operator needs to be complemented with working with experts that can share their knowledge, which is why we are launching this joint platform,” said John Liu, General Manager of the STB Product Line at HiSilicon.
“This initiative was born from customers coming to all of us with issues after using or trialling framework solutions that don’t deliver all they need. By combining broad functionality with expertise of the minutiae of the TV business, we are enabling operators to successfully follow any business model,” concluded Phil Evans, General Manager of DTVKit.