Advanced Television

Atkins appointed CEO of StyleHaul

September 11, 2018

RTL Group has announced the appointment of Sean Atkins as new CEO of StyleHaul, Atkins will work closely with Melanie Kirk – CFO of StyleHaul, who has also served as interim CEO since 1 July 2018 – and the senior management team of StyleHaul.

As part of its ‘Total Video’ strategy, RTL Group is determined to grow its multi-platform network (MPN) businesses significantly. Fostering much closer collaboration between its various stand-alone MPN assets – including StyleHaul, Divimove and United Screens ­– will contribute to this growth. RTL Group’s goal is to build a strong and profitable digital video group, which operates at global scale, to reach and entertain young audiences with compelling short-form video content.

In the course of 2019, Atkins will also become CEO of what will be a newly formed group of MPNs, combining StyleHaul, Divimove and United Screens.

Bert Habets, Chief Executive Officer of RTL Group, says: “I am delighted that with Sean Atkins joining the team, we have a seasoned media executive, with extensive expertise across all the disciplines crucial to lead StyleHaul – namely content creation, sales and talent management, as well as digital and social media. Sean’s strong digital skills, and his many years of experience in the media industry, make him the expert leader for our soon-to-be formed global MPN group. I warmly welcome Sean to his new role and wish him every success – and I am very much looking forward to working with him to further drive the development of StyleHaul and our global MPN businesses.”

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