Pakistan’s Cinepax taps Grey Juice Lab for VoD content

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Grey Juice Lab, a global aggregator of premium digital content, has signed an agreement with Cinepax to bring international content to its new OTT subscription Video-on-Demand service in Pakistan.

The new service, launched this September, allows Cinepax to offer movies, TV series’, kids content and documentaries to a much larger audience via smaller screens.

Hammad Asif, Senior Manager Content Acquisition at Cinepax said, “We have been working with Grey Juice Lab since the early stage of the project. This long-term partnership has brought high quality content to our service and we will continue to enrich our content offering for our customers.”

The content distributed by Grey Juice Lab includes well-known kids franchises for several age groups, premium Turkish TV series’, comedy sketches and extreme sports documentaries. It brings a substantial added value to the existing content offering.

Yann Colleter, Regional Account Director for Grey Juice Lab Middle East said, “We all know Cinepax’s success story in the cinema business in Pakistan. This is a great opportunity for both companies to replicate this success and expand the core business of Cinepax to the digital and streaming world.”


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