Vewd, the smart TV OTT software provider, in partnership with HiSilicon Technologies, a semiconductor company, have announced Vewd Go, a turnkey streaming media player reference design built for operators to boost subscribers by directly addressing the fast-evolving demands of the OTT generation. Vewd Go gives operators new ways to reach cord-nevers, cord-cutters, multi-room subscribers, and subscribers-on-the-go.

“Operators demand a low-cost streaming device that they can fully control,” explains John Liu, GM of STB product line, HiSilicon Technologies. “With Vewd Go, we sought to bring the operator the flexibility they would normally enjoy from a hybrid set-top box, but in a turnkey customizable platform. Vewd Go is adaptable to any portable form factor to suit the modern consumers’ needs and due to the integration work we’ve done with Vewd, it can be delivered with a lower bill of materials than any comparable device while offering an unparalleled user experience.”

Consumers are not the only beneficiaries. Vewd Go empowers operators by allowing them to be the native experience that connects and grows their subscriber base while providing third-party content that consumers know and love. With many operators investing in their own connected TV apps, Vewd Go can help recycle those investments by integrating these apps as the hero experience of Vewd Go, a benefit unavailable to operators with off-the-shelf streaming media players. Built on Vewd OS technology, Vewd Go gives operators flexibility on how they program their offering (from first app position to a fully customizable home screen) and comes with a modern user experience, a robust app catalog, cloud-based management tools, and monetization opportunities.

“Pay TV economics are changing rapidly,” said Aneesh Rajaram, CEO, Vewd. “Increasing subscription revenue today means finding a way to transition business models with new product propositions that target cord-cutters and cord-nevers. Given the fierce competitive landscape, operators will have difficulty achieving this in a short time frame while maintaining complete control. Vewd Go solves this by giving operators everything they need to manage and grow their subscriber base, allowing them to stay focused on their real challenges. Furthermore, having access to their own device at an aggressive price point gives the operator the flexibility they need to launch multiple innovative campaigns targeting various consumer demographics. Vewd Go is the streaming media platform for tomorrow, but available today.”

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