VICE Media has announced the launch of VICE Video Everywhere, a new video advertising product offering a one-stop shop for brands looking to reach young audiences at scale across a proliferation of platforms.
VICE is offering advertisers the ability to buy a single instream format across such a broad mix of platforms across 100 per cent publisher produced content. VICE says its close relationships with key digital platforms, and participation in their various partner programmes and initiatives, has allowed them to include a multitude of core youth digital platforms into the Video Everywhere offering, including YouTube, Snapchat, Facebook, Apple News, as well as of course their own platforms, and across third party sites via VICE’s partner syndication player.
As part of VICE’s effort to uphold brand safety standards in today’s media climate, VICE Video Everywhere guarantees that brands’ advertising assets will only run on VICE owned (and therefore produced) content. Viewability is also addressed through the offering of a vCPM pricing model.
Dominique Delport, Chief Revenue Officer and President International, VICE Media, announced on stage at DMEXCO in Cologne, the roll-out of the product; “The digital media landscape is continually evolving – and brands, more than ever, are looking for a brand-safe environment and one where their video content delivers 100% viewability. There is no media publisher better placed to reach a young audience at scale who are hungry for credible content. Now brands can look to continue and enter into partnerships with us where they can be assured their content is being experienced in full. This cinematic viewing experience is going to run around premium VICE content across all digital and mobile platforms.”