Vodafone “misleading” broadband ads banned

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Commercials for Vodafone broadband have been banned for misleading customers over speeds and potential reductions intheir bills.

The TV and radio ads, featuring Hollywood actor Martin Freeman, stated: “Vodafone guarantee your home broadband speeds or money off until it’s fixed.”  But the Advertising Standards Authority (ASA) upheld complaints – including one emanating from rival BT – that the claims could not be substantiated.

Vodafone said it was “disappointed” by the ASA’s ruling to ban the ads.


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