Research by Ampere Analysis reveals that TV/movie viewers have been rapidly switching from tablets and PCs to smartphones and smart TVs. As the number of Internet users that enjoy video content online grows, the way we consume it is changing.
Consumers are gradually replacing their PC screen viewing experience for the comfort of a living room with a smart TV, and their tablet is being swapped for the new generation of smartphones with larger screens. But research from Ampere Analysis reveals interesting insights into who is watching on smart technology and which audience groups are hanging on to the older tech.
Smartphones are making the tablet redundant for movies – almost
PC and Tablet outsmarted
Students stick with PC
The research has identified core differences in device use across a range of demographics:
Richard Broughton, Director at Ampere Analysis says: “The last three years have witnessed a rising demand for daily and weekly viewing of video online. This has supported the growth of larger screen sizes on smartphones and the innovation of smart TVs, to some extent driving out other viewing platforms, especially the tablet.
However, there are consumer groups with different needs and lifestyles that are still perfectly happy with PCs and tablets, such as families with young kids and students. So, although our research on viewing gels with data that companies such as Netflix have released about the migration of viewing, video services and manufacturers shouldn’t ignore these other important, active audience bases (which are still reliant on PCs and tablets) in their strategy and development planning.”