Equinix, the global interconnection and data centre company, has announced managed cloud services provider, BASE Media Cloud, has collaborated with Equinix to build out a multicloud services strategy to serve the production, post-production and content distribution needs of digital media and entertainment companies globally.

Through Equinix, BASE Media Cloud is offering dedicated services in the media and entertainment sector to an industry in transformation. By leveraging interconnection—the private data exchange between businesses—to multiple private and public clouds, as well as multiple connectivity providers via Equinix, BASE Media Cloud and its customers are able to meet the increasing challenges brought about by the rising volumes of media files being acquired, processed and delivered throughout the media production process.

As demand for video has continued to grow, Content Delivery Management (CDM) companies have had to turn to cloud. As cloud becomes increasingly important to the media and entertainment industry, so does interconnection. It has already played a major role in enabling CDM companies to get close to customers in markets all over the world, enabling them to deliver superior content to a dispersed user base.

Equinix and BASE Media Cloud will discuss their partnership in further detail at IBC2018 in Amsterdam, 13-18 September. Equinix’s Senior Manager for Solution Marketing in EMEA, Matt George, will be conducting a joint presentation with BASE Media Cloud at 4:00pm on 14 September. The keynote will address how content and digital companies are benefitting from multicloud strategies, showcasing the innovative approach taken by the world’s largest independent football media business, COPA90, in partnership with BASE Media Cloud and Equinix, to manage the secure storage and exchange of media content between global locations throughout the 2018 World Cup.

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