Conviva unveils Ecosystem Module

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Conviva, the real-time measurement and intelligence platform for streaming TV, has launched its Ecosystem Module, an enhancement to the company’s Video AI Alerts technology that will enable publishers to route alerts in real-time, with granular diagnostics, to approved content delivery networks (CDNs) and other ecosystem partners for faster resolution of streaming quality degradations.

Conviva notes that streaming TV publishers nowadays spend considerable time and resources detecting and diagnosing streaming quality issues, and reporting these issues to relevant CDNs and ecosystem partners. Conviva’s Ecosystem Module builds on the company’s global ecosystem initiative – the world’s first and only permission-based viewer experience visibility programme for the streaming TV ecosystem – as well as its Video AI Alerts technology.

“By combining our global Ecosystem Initiative with the automated detection and diagnostics technology of Video AI Alerts, we have truly streamlined and automated video streaming issues significantly,” said Aditya Ganjam, Conviva’s chief product officer. “The new technology provides visibility to CDNs, grants full data permission control to publishers with AI alert sensitivity, and reduces publisher’s operational costs while improving QoE and viewer satisfaction.”

In its initial rollout, the Ecosystem Module will automatically route quality-of-experience (QoE) anomaly alerts to CDN partners. CDNs who are part of Conviva’s ecosystem initiative and receive Video AI Alerts will now be offered 360-degree diagnostic visibility for the fastest possible resolution of issues.

As Conviva continues the rollout of its Ecosystem Module, alert routing will also be extended to other key ecosystem members such as video ad servers, online video platforms, and ISPs.


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