Limelight unveils Realtime Streaming
September 14, 2018
Nick Snow @ IBC
Limelight Networks, a provider of edge cloud services, has introduced Limelight Realtime Streaming, a globally scalable, sub-second live video streaming solution that’s natively supported by major browsers and devices. The new service also supports integrated realtime data, making it possible to create interactive live online experiences.
As viewing data from the recent FIFA World Cup and live streaming services from social media platforms reveal, people are watching more live events online than ever before. However, streams of live events are typically delayed from the broadcast feed by 30 seconds or more. This often results in poor viewing experiences, loss of reputation when viewers publicly express displeasure, and ultimate loss of revenue.
Limelight says its Realtime Streaming eliminates these challenges by enabling organisations to stream live video from anywhere in the world to anywhere in the world in less than a second, providing online viewers with the same experience enjoyed by broadcast viewers. The solution leverages the industry-standard WebRTC video format and Limelight’s global edge network to deliver scalable, broadcast-quality, realtime video streaming that can be viewed in all major web browsers without the need for special software or plug-ins.
“With Limelight’s new service, we can provide reliable, high-quality, realtime video streaming to viewers anywhere in the world. The ability to stream video with sub-second latency lets our customers enjoy the action as it happens, wherever they are, on enabled devices or platforms,” said Lukas Seiler, Managing Director Audiovisual at SportRadar, a leading global provider of sports data intelligence.
“By combining the lowest latency realtime video streaming and data, Limelight is making online viewing experiences more interactive. Limelight’s R&D team has solved the complex problem of delivering sub-second latency live video and data, globally, at scale,” added Bob Lento, Chief Executive Officer at Limelight Networks. “This integration opens up a world of possibilities for how viewers can interact with each other and with content distributors. Many industries can benefit from this capability, and we expect to see a new generation of immersive, low latency, content-rich applications driven by Limelight Realtime Streaming.”