MediaKind, a global player in media and entertainment technology, has launched the MediaKind Personalization Suite with added capabilities that the company says will enable TV service providers and broadcasters to evolve, adapt and shift to new and dynamic workflows.

The suite unlocks new monetszation potential, offering content distribution rights definition and enforcement together with the delivery of consistent, high quality and immersive media experiences through the MediaFirst platform. The MediaFirst Personalization Suite is a member of the Orion family of solutions that forms part of the wider MediaKind Universe portfolio.

Boris Felts, Head of Product and Solutions, MediaKind said: “Consumers are constantly seeking the best viewing experiences, while broadcasters are always endeavoring to enhance revenue from their premium TV video inventory. Our advertising and content distribution rights solutions are addressing this by creating innovative ways for TV service providers and broadcasters to further increase the revenue received from each ad, while at the same time, delivering the most compelling and relevant experience for the viewer. This is in turn enables TV service providers and broadcasters to evolve and adapt their offerings to compete with pure-play OTT providers, as the media industry undergoes its next great shift.”

The MediaKind Personalization Suite includes the newly launched placement and content distribution rights (PRISMA) application, an advertising product that comes pre-integrated with MediaKind’ Dynamic Ad Insertion (DAI), encoding & packaging, storage and delivery capabilities. This product gives TV service providers and broadcasters access to real-time broadcast schedule ingest from the playout automation system, and the ability to frame-accurately identify different placement opportunities such as ad breaks and ad spots or any other programme boundaries.

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