Mediamorph, the Content Value Management (CVM) cloud platform, has announced an integration partnership with Verimatrix to more efficiently manage how content feeds into the video delivery workflow. Mediamorph has integrated its CVM Platform into the Verimatrix RightsConnex and Verspective Analytics services within the newly launched Viewthority platform. The companies say the integrated solution will automate today’s entertainment ecosystem and supply chain by allowing the seamless flow of content rights and entitlements directly from the content provider to video service operators to monetise more content and usage in more places while reducing the cost to bring content to the connected consumer.
“Mediamorph brings a wealth of experience in helping global content providers bridge the content processing workflow with more automated financial management,” said Tom Munro, CEO, Verimatrix.
“Its Content Value Management Platform has already changed the way content providers think about managing their assets by reducing friction from the original contract all the way to consumption. The results are more visibility and control into the entire process, which is a perfect fit with Viewthority.”
Viewthority is a new connected content distribution platform that streamlines end-to-end video workflows and automates video analytics reporting. It is designed to reduce the cost and complexity in the current content delivery processes, resulting in improved competitiveness and enabling new business models.
“Verimatrix is reimagining the current video processing and delivery workflow with Viewthority,” said Rob Gardos, CEO, Mediamorph. “With advanced capabilities now available in the cloud, content owners and video service operators can truly take advantage of the CAPEX and OPEX efficiencies that help them maximize the value of their content and services with workflow intelligence.”