Zenterio, a global player in TV software solutions, has announced at IBC that it will launch Zenterio TV, an entertainment client platform powered by Zenterio Cloud. Comprised of client software, UI, and cloud components, Zenterio TV aims to help operators boost viewer satisfaction by distributing relevant content, increase profitability, secure their role in the pay-TV future, and begin supporting home automation offerings.
“The television market is evolving rapidly, and to stay competitive operators need to address changes in video consumption with agile solutions,” said Jörgen Nilsson, CEO of Zenterio. “Our Zenterio TV client platform is incredibly flexible, enabling operators to keep pace with the groundbreaking changes that are happening in our industry. Through state-of-the-art capabilities like content aggregation, business analytics, and voice control, this cloud-enabled solution gives operators more power over the television viewing experience, allows new features to be launched quickly, and keeps subscribers watching longer.”
Zenterio TV, powered by Zenterio Cloud, offers full support for hybrid DVB and IPTV, as well as pre-integration with premium OTT content and apps, including Netflix, Amazon, and YouTube through an operator-branded user interface. The HTML and native application platform can be integrated seamlessly on any customer premise equipment, including legacy, midrange, 4K, and Android TV set-top boxes. Through the platform’s content store, operators can sell TV packages and content directly to their subscribers and drive monetisation.
Zenterio’s next-generation TV platform supports content aggregation, content layout customisation, analytics, business insight, and voice control operations. The company says the platform’s content aggregation capabilities enable operators to offer more content faster as well as unified discovery and search, virtual categories, and metadata enhancements. The platform is also integrated with AdScribe Engage, allowing operators to deliver personalised interactive advertisements to rapidly increase revenue growth.