Italy: Boing app downloaded 1m times

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Boing – an Italian free to air channel dedicated to kids and born from the joint venture between Turner and RTI Mediaset – launched the Boing app in August, allowing users to watch Boing content on the go on smartphone and tablet devices.

In just a few weeks the app has already been downloaded 1 milllion downloads, and has streamed some 7 millions episodes with an ATS (average time spent viewing) of 15 minutes.

Jaime Ondarza, SVP Southern Europe & Africa Turnerand CEO Boing SpA, said: “We are proud but not surprised of the enthusiastic response that Boing’s audience is giving to our app. For our fans and their parents, viewing on tablets and smartphones the linear channel and their favorite series is a natural continuation of their daily experience with Boing. In Italy Boing is the most followed kids channel and it has always had innovation in its DNA. It was the first free kids channel launched in Italy and the first kids commercial network launched on DTT in the world. From 2004 Boing’s vocation has not changed: bringing quality content in an innovative way to its public, taking advantage of the benefits of technological evolution. That’s why, one month after the launch of the Boing APP, we have already over 1 million downloads. Families and fans have chosen to download the app to watch Boing in mobility, to enjoy their favorite shows and original content, to have fun with games and to practice English. We are confident that the app’s numbers will continue to grow “.

The Boing app offers live TV, games and a library of VoD content featuring titles such as Ben 10, The Amazing World of Gumball, Hey Duggee, My Little Pony and We Bare Bears.

 


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