Advanced Television

IHS: Content discovery key to customer satisfaction

September 20, 2018

According to the Connected Devices and Media Consumption survey from IHS Markit, TV content discovery is at the heart of the battle among TV and video providers to convince consumers that their user experience is both easy to use and truly personalised. Even with

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Categories: Articles, Connected TV, Consumer Behaviour, IPG, Middleware, OTT, OTT, Research, Search/Recommendation, VOD