Alibaba Cloud, the cloud computing arm of Alibaba Group, has selected Irdeto Rights to simplify OTT content protection for its customers. Irdeto’s multi-DRM solution, including ChinaDRM, PlayReady, Widevine and FairPlay support, will enable content owners and operators to quickly deploy OTT services. Alibaba Cloud will utilise Irdeto Control, the head-end of Irdeto Rights, to manage and protect the customer’s video content.
Alibaba Cloud is the world’s third-largest provider of public cloud services, providing video services to hundreds of thousands of global companies, including OTT operators, online education companies and short video companies—live, on-demand and content distribution platforms.
Li Bin, Senior Technical Expert at Alibaba Cloud, said: “Alibaba Cloud Video Cloud provides stable, high-quality and scalable video services for customers in the multimedia industry. Through cooperation with Irdeto, we have enhanced the security of audio and video content. For the first time, we launched a video cloud service for copyright protection of all-platform video content in China. This new product greatly simplifies the management of content providers and operators on the content supply of various devices and improves the security of content supply.”
“Innovation is critical for operators to succeed in today’s competitive pay TV market,” said Bengt Jonsson, Senior Vice President, Sales & Services, Irdeto. “We want to work with companies like Alibaba Cloud who foster this innovation by providing their customers with secure, premium services. We are thrilled to work with Alibaba Cloud to help operators protect and accelerate the release of new content while also enabling new business models that will increase efficiency and drive revenue.”