Hearst Television has launched Hearst Anyscreen in the US, an OTT advertising platform which combines preferred access to Hearst-owned programming, with a number of delivery partners. Hearst Anyscreen will enable brands to tap into the growth of Connected TV viewing.
“Hearst is particularly well positioned as a premium video publisher, both locally and nationally,” said Jordan Wertlieb, Hearst Television’s president. “When we combine our content assets and partnerships with key distribution platforms, we have a very special value proposition for our clients.”
Hearst Anyscreen assembles a Connected TV advertising inventory and audience aggregation in one package: the content of the Hearst Television stations, spanning 39 states; the premium national content of Hearst partners, including ESPN and the various programme brands of A+E Networks; and inventory from premium content sources including AMC, The CW, Discovery, Food Network, HGTV, and Travel Channel, as well as OTT-first content from networks such as FilmRise, Fubo TV, Pluto TV and Tubi TV.
Hearst Anyscreen enables marketers to access this inventory with audience targeting across a number of Connected TV apps and platforms, including Roku, a strategic partner of Hearst, as well as Android TV, Apple TV, DirecTV Now, Google Chromecast, Sling TV, Sony’s Crackle and PlayStation Vue, Xbox, and several Smart TV operating systems.
“Advertisers are seeking high quality inventory, plus scale to target effectively at the local level,” added Jonathan Sumber, Hearst Television’s vice president of digital sales. “Hearst Anyscreen was built upon those pillars.”