BBC Two is being rebranded as the channel seeks to reinvent itself to take on the increasing number of online rivals.
A full set of new idents, being launched from September 27th, will refresh the channel’s identity for the first time in twenty years, and are reflective of the channel’s commitment to specialism, challenging and complex programming, creativity, alternative outlook and unorthodox DNA.
“We have been working to re-invigorate BBC Two, making it the home of the most urgent documentaries, the most brilliantly crafted dramas, the most mischievous comedies, the most eye opening history and science,” explained Patrick Holland, Controller of BBC Two. “The new channel branding reflects this constantly eclectic and stimulating mix of programming and I am so excited to see it help define this next stage of the channel’s evolution.”
At the heart of BBC Two is a channel that is modern, contemporary and always stimulating. These new idents will provide the audience with a visual signifier that will complement the type of programmes on the channel and links the eclectic channel schedule together with seamless transitions between programmes.
The idents are initially made up of 16 different animations created by a range of high quality British and international animators. The intention is to add to these animations over time and will include one from Aardman.
The brand refresh was the result of a partnership between the BBC’s in-house agency BBC Creative and brand agency Superunion.
The revamp will see BBC Two drop its on-screen identity based around physical representations of the number two, which it has used in various forms since the early 90s.