BBC Global News launches BBC Reel
October 1, 2018
BBC News has launched BBC Reel, a new video features platform on BBC.com that will be the global home of the BBC’s best factual digital output. ·
BBC Reel will be the curated global home of the BBC’s video archive and will also produce its own content. Reel has already commissioned dozens of original videos from more than 50 filmmakers located in 40 countries.
Reel launches with films on topics including: the true story of Starlite, a heat-resistant substance first demonstrated in 1993 on BBC programme Tomorrow’s World; daring animal rescues; and extraordinary commutes.
BBC Reel content will also be available on the YouTube, where BBC News has 5.1 million global viewers every week.
“The strength of BBC videos are their ability to bring the viewer right into the lives of people around the globe,” said Melissa Hogenboom, editor of BBC Reel. “The BBC’s truly global network of correspondents connects viewers to a staggeringly wide range of lived experience, weaving us together in a way that’s uniquely possible through the visually arresting power of video.”
As part of BBC Global News, the BBC’s international and commercial offering, BBC Reel will also offer advertisers the opportunity to advertise around the video features.