Connekt, a technology company that activates smarter TV experiences, has developed a collaboration with Sony Electronics to enable T-Commerce on select Sony Smart TVs and Blu-ray Disc Players in the US.

Through Connekt’s ShopTV application, Sony Smart TV consumers with select TV models will be able to securely purchase products directly from retailers and brands. Fully optimised for the connected home experience, ShopTV offers consumers the ability to purchase thousands of products from hundreds of brands and retailers including Macy’s, Best Buy and Fanatics.

In the initial phase of the collaboration, consumers will be able to shop directly from the ShopTV application available in Sony’s smart TV app store. Sony and Connekt will work together to extend this capability to in-programme purchasing, as well as to enable voice-driven commerce when that capability is deployed.

“Sony is committed to bringing value added features to our consumers,” said Nick Colsey, Vice President, Business Development at Sony. “Our collaboration with Connekt allows us to offer owners of select Sony Smart TVs the ability to engage and shop directly from the biggest screen in their home.”

In a recently published report, Connekt’s research demonstrated that over 75 per cent of consumers would buy products directly from their TV if given the opportunity, while over 70 per cent expressed an intent to use their voice to purchase products through the television.

Categories: Articles, Connected TV, Middleware, OTT