Advanced Television

Report: Netflix 15% of downstream net traffic

October 3, 2018

Findings from Network Intelligence solutions provider Sandvine’s installed base of 2.1 billion subscribers worldwide suggests that video is almost 58 per cent of the total downstream volume of traffic on the Internet, with Netflix making up 15 per cent of the total downstream volume of traffic across the entire Internet.

The firm’s H1 2018 Global Internet Phenomena Report summarises how applications are consuming the world’s Internet bandwidth, reporting on total volume of traffic for over 5,300 distinct application signatures that are part of the Sandvine solutions, and highlights the trends that are driving bandwidth consumption worldwide.

“Our business model is based on being ‘the best’ telco network data analytics company and providing our customers with use cases to understand, optimise, and manage subscriber quality of experience,” commented Lyn Cantor, President and CEO at Sandvine. “Our goal with this report is to inform the global community on the ‘Internet Phenomena’ we live in every day, and to expose challenges and opportunities to build a more collaborative eco-system, improving the connected experiences for subscribers.”

Other report highlights include:

  • More than 50 per cent of Internet traffic is encrypted, and TLS 1.3 adoption is growing.
  • Gaming is becoming a significant force in traffic volume as gaming downloads, Twitch streaming, and professional gaming go mainstream.
  • BitTorrent is almost 22 per cent of total upstream volume of traffic, and over 31 per cent in EMEA alone.
  • Alphabet/Google applications make up over 40 per cent of the total Internet connections in APAC.


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