Tru Optik, the audience intelligence and data-management platform across OTT and connected TV (CTV), and SpotX, the global video advertising and monetisation platform, have announced the capability for publishers to pre-segment and validate audience-based inventory at scale to create targeted OTT and CTV campaigns.
Powered by Tru Optik’s OTT Data Marketplace, publishers using SpotX’s Audience Management Engine will be able to pre-segment and validate audiences across all OTT devices before making them available for advertisers to buy programmatically. In addition, advertisers and publishers working with SpotX will have access to Tru Optik’s CAV (Cross Screen Audience Validation) allowing for de-duplicated household reach, frequency, in-target percentage rates, device delivery confirmation and reporting.
“SpotX is the largest, global video sell-side platform and our partnership is an industry game changer in Connected TV,” said Frans Vermeulen, COO, Tru Optik. “Given the significant scale of our respective offerings and through the integration of our OTT Data Marketplace, household graph and Cross Screen Audience Validation offerings, buyers accessing, and sellers using SpotX will have the confidence that advertisers are connecting with their desired consumers across premium Connected TV publishers. Given SpotX’s marketplace reach, we believe this partnership will cement audience-based selling as the de facto standard for OTT advertising campaigns. “
“Tru Optik is emerging as one of the de facto standards for audience segmentation and validation across CTV,” added Jeremy Straight, SVP, strategic partnerships at SpotX. “By enhancing our platform with Tru Optik’s audience validation, we are providing publishers with an opportunity to increase the value of their inventory, while providing advertisers with more precise targeting, reach and measurement solutions across OTT.”