700m views per month for TF1’s MCN
October 5, 2018
From Pascale Paoli-Lebailly in Paris
TF1’s Multi Channel Network (MCN), Studio71 France, now registers an average 700 million views per month, one year after its launch, and has doubled its audience in the same period.
Born from the alliance with the ProSiebenSat.1 Group’s international network, in which TF1 owns 6.1 per cent, Studio71 France aggregates the audiences of Studio71’s YouTube channels with those from the TF1 brands channels and those from FinderStudio – the network TF1 co-owns with French production group Makever. The global offering gathers more than 150 multi-platform influencers with 33 who have more than one million subscribers to their YouTube channel.
Studio71 France first focused on Comedy and Beauty/Lifestyle programming, but has since added Gaming and content geared towards the community of digital mums.
Studio71 France has doubled its original production in the last year and has launched several portals on TF1 Group channels, including TFX and on-demand service MyTf1. Studio71 will also soon launch a podcast service.