Leever heads Discovery US digital products & marketing
October 5, 2018
Discovery has announced that Karen Leever has been promoted to President of US Digital Products and Marketing. In this role, Leever will continue to oversee the company’s suite of 18 TV Everywhere GO apps and manage the design, development, engineering, analytics, operations and monetisation of the company’s growing US digital businesses. Additionally, she will spearhead Discovery’s domestic direct-to-consumer endeavors.
“Over the past three years, Karen has brought us where we are today with GO, building an incredibly successful, mobile-first TV everywhere business that our superfans love and helping to attract new, younger audiences to our brands and programmes,” said David Zaslav, President and Chief Executive Officer, Discovery.
“It has been wonderful to collaborate with Discovery’s iconic portfolio of networks to expand their reach and bring their world-class content to superfans on new platforms and devices anytime, anywhere,” added Leever. “I am honored to work with such an amazing team who has reimagined the way our viewers watch television and so look forward to being a part of the next chapter in Discovery’s story.”
Leever most recently served as Executive Vice President and General Manager of Digital Media at Discovery. In this capacity, she was responsible for extending the reach of Discovery’s expansive digital brands and businesses in the US. She launched the company’s mobile-first suite of TV Everywhere GO apps, which now generate more than 40 million streams per month and boast 40,000 titles of live and on-demand content. Leever also led strategy, design and development for the GO apps and was responsible for driving design and development of Discovery’s network websites. She implemented the company’s first full-service digital agency, focusing on acquisition and content strategy, product ideation and development, analytics and tech.
Before joining Discovery, Leever spent 10 years at DirecTV, where she served most recently as Senior Vice President, Digital and Direct Sales, driving the satellite television company’s business.