German pay-TV broadcaster Sky Deutschland has successfully secured the Premier League broadcast rights for the three seasons from 2019/20 to 2021/22.
Under the agreement, Sky Deutschland will have exclusive live broadcasting rights in Germany, Austria, Switzerland, Luxembourg and Liechtenstein.
“Sky has an excellent track record of delivering high-quality football content to fans in Germany,” Premier League Executive Chairman Richard Scudamore said. “We know they will do a great job of making the Premier League available across the country and look forward to working with them from season 2019/20 onwards.”
Dr Holger Ensslin, the managing director of legal, regulatory & distribution at Sky Deutschland, added: “Jurgen Klopp, Pep Guardiola, Mo Salah, Harry Kane, Kevin De Bruyne, Leroy Sane and Ilkay Gundogan: with several of the best players and coaches in the world and many faces that are familiar from the Bundesliga and the national team, the Premier League has gained enormously in attractiveness and popularity in recent years,” Ensslin said.
Sky Deutschland has reclaimed the rights it lost to OTT streaming service DAZN three years ago. DAZN had bid aggressively to dislodge Sky, reportedly increasing the fee by some 250 per cent.
Sky Deutschland also currently hold the rights to Bundesliga, DFB-Pokal and Champions League football.