The 15th annual Censis report on the state of the communications sector in Italy has confirmed that traditional TV is increasingly losing ground to new distribution platforms.
DTT and DTH were used by 89.9 per cent and 41.2 per cent of Italians in 2018 for watching TV, however both lost 2.3 per cent of the audience in one year.
Meanwhile, the popularity of TV via the Internet accounted for 30.1 per cent of users (+3.3 per cent year-on-year), and mobile TV (going from 1 per cent in 2017 to the current 25.9 per cent of viewers, with an increase of 3.8 per cent in the last year) continues to grow.
In fact, the increase of users of digital video services is one of the most significant changes in 2018: in one year, Italians who watch TV on demand have increased from 11.1 per cent to 17.9 per cent, with peaks of 29.1 per cent among people under 30.
Significantly, the number of ISnternet users went up from 75.2 per cent to 78.4 per cent, while smart phone users increased from 69.6 per cent to 73.8 per cent.