Fifteen TV and film trade associations from around the world have come together at MIPCOM in Cannes, to form the Global Creative Alliance (GCA), a new partnership to encourage more effective international collaboration between producers and increase opportunities for co-productions.
Trade bodies from Australia, Belgium, Brazil, Canada, Croatia, France, Germany, India, Italy, New Zealand, Portugal, Singapore, South Korea, the USA and the UK signed a Memorandum of Understanding (MOU) at a reception in Cannes on Sunday, October 14th.
As part of the MOU, all parties commit to using best efforts to share information such as market intelligence and reports that will benefit each other. They also endeavour to arrange delegations to visit each other to share best practices and enable producers to foster new creative relationships.
Each party will also act as an administrator for the Production Platform, an online networking tool launched by Pact – the trade association representing the commercial interests of UK independent television, film, digital, children’s and animation media companies – in 2017, which is available to TV companies worldwide. It allows registered users to pitch ideas to each other for international collaboration and communicate via the tool to develop those ideas.