The Asia Video Industry Association (AVIA)has announced that Netflix has joined as a Patron member, alongside Globe Telecom as a Corporate member, strengthening the mandate of the Association to represent the interests of companies across the broader video industry in Asia.

Additionally, in joining AVIA, Netflix has increased their role in supporting the industry by committing to becoming a Steering Committee member for the Coalition Against Piracy (CAP); piracy being one of the central pillars of the newly refocused Association.

CAP is at the forefront of fighting piracy through enforcement, disruption of intermediaries in the piracy chain, along with government and consumer outreach. AVIA is also a supporter of Globe’s ‘Play it Right’ campaign to discourage video piracy.

“As we create new forms of content, this is an opportunity for Globe to enhance synergy with other key stakeholders in the global entertainment industry”, said Globe President and CEO, Ernest Cu. “Through AVIA we will ensure that our customers get the full benefit of our partnerships. In addition, this will help strengthen our advocacy of protecting original content providers against piracy.”

Louis Bowell, AVIA CEO, further stated that “It is clear that whatever part of the video industry you come from, there are concerns about the growing threat from video piracy and there is a need to have farsighted policies to foster growth. I am delighted that we will be able to work together with Netflix and Globe Telecom on these crucial issues for our industry”.

Categories: Articles, Piracy