Broadcasters reveal IMF implementation to the DPP
October 16, 2018
The Digital Production Partnership (DPP), the media industry’s international business network, has released Meet the IMF Pioneers, a report that examines the steps being taken by major broadcasters to include SMPTE & DPP’s new IMF for Broadcast and Online specification, SMPTE TSP 2121:2018 IMF Application ProRes (DPP), in their workflows.
The modern media landscape requires content owners to produce multiple versions of their content, in different languages, for more markets, and for consumption on more devices. The DPP and its Members are at the forefront of the technology and workflow developments making this process less complex and more cost effective, through the implementation of IMF for Broadcast and Online.
Meet the IMF Pioneers, enabled by DPP Member company Deluxe, summarises the discussion at a DPP Members’ briefing on IMF, held at this year’s IBC (International Broadcasting Convention) in Amsterdam, and featuring speakers from Turner, A+E Networks, Vice, Sky and ITV.
“The range of content producers, broadcasters, and technology companies already showing their commitment to IMF for Broadcast and Online is truly impressive”, said Rowan de Pomerai, DPP Head of Delivery and Growth, and author of the report. “Our speakers gave us privileged insight into their implementations, and demonstrated that IMF can deliver significant cost and time savings to companies of all shapes and sizes.”
The report discusses the business need for IMF, and examines the differing ways that DPP Members are approaching implementation. The initiatives vary greatly – from a one-episode pilot to an organisation-wide transformation project to reinvent television. These varied approaches demonstrate that IMF is applicable to everyone in the content supply chain, providing a foundation for more efficient versioning and localisation, high quality archiving, and interoperability.
“Organised content enables automation, expedites time to market, and allows for monetisation in new ways across platforms,” said Stefanie Gamberg, Vice President, Product Management at Deluxe. “With Deluxe One, we’re focused on connecting content and metadata to drive efficiencies, but interoperability between systems is essential to see benefits across the media supply chain. We support the DPP in furthering global adoption of IMF for Broadcast and Online.”